Talc in rice? WTF

Here’s an interesting case of saying just that bit too much on the packaging:

“US #1″ - so, who gives?
“Extra fancy” - the manufacturer would say that of course.
“No talc” - WTF?!!!

Now, I did not know that in some part of the world, coating rice with talc - yes, the very stuff you powder your sweaty bits with - is part of the manufacturing process. To make the rice grains look white and shiny of course.

In markets where the talc debate is rife, the last statement may reassure customers. In other markets, this added info creates confusion. Or perhaps this is a sneaky way to cast aspersions on competitors’ products?

One comment on “Talc in rice? WTF”

1. eicolab: creative strategies for business innovation said:
   

   [...] - says the manufacturer. “NEW IMPROVED” - in what way? For whom? (Is there talc in it?) “PACKED IN BOX” - this is the punch line. It has to [...]

   
   31 October 2007 at 9:01 am

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