The best brand differentiation ever

Nick asks: “If we guarantee products, why not service? How can you claim a commitment to customer service without being willing to back it up with a guarantee?”

He then goes on to use U.S. Bancorp as an example how a service can be guaranteed. Read the full post on FusionBrand.

The ANZ Bank has (had?) a $5.00 Five-Minute Teller Queue Guarantee, where you get $5 if they made you wait more then 5 minutes. Does anyone know how successful this was?

2 comments on “The best brand differentiation ever”

1. Andrew Boyd said:
   

   Hi Zern,

   a lot of buzz around getsatisfaction.com at the moment - lots of people telling stories (good and bad) around customer service.

   Cheers, Andrew

   
   17 September 2007 at 7:51 pm
2. Zern said:
   

   Thanks Andrew for the heads up on http://getsatisfaction.com/

   
   11 October 2007 at 2:03 am

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