Sweet little words

Small things can and do make a difference. I found myself smiling at this label on a new box of Splenda today:

Exceeding a customer’s expectations, making a small difference in someone’s day, need not be a hard thing.

2 comments on “Sweet little words”

1. Andrew Boyd said:
   

   Hi Zern,

   yes – a fine thing. Maestro used to put a fun-size box of Smarties into each of the boxes containing their modems – I remember the sheer pleasure of finding them was really quite surprising. In that case, the Free Prize Inside was just that – a small free prize.

   Best regards, Andrew

   
   5 September 2007 at 7:53 pm
2. Zern said:
   

   Indeed – go the free prize.

   Sun Microsystems used to (maybe still does) pack big purple bars of Cadbury’s chocolate with their servers. There’s even a neat slot in the packing foam to hold the chocolate!

   (Purple was one of Sun’s corporate colours.)

   
   10 September 2007 at 3:04 am

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