Meow Mix event marketing

Read Meow Mix Academy Puts New Yorkers in Touch With Their Feline Side.

What was your honest uncensored reaction to it?

1. What a brilliant marketing campaign!
2. Ho hum, so what?!
3. The world is soooo f*cked.

I picked c.

This just seem so … wrong. I do have a cat I love - but this just smacked of spoilt, rich, bored, neotenised brats with nothing better to do than just pointlessly consume more shit. This actually made me very pissed off, the more I thought about it the more angry I got. And I am not totally sure why yet… (and no, I dared not read any other articles on that site.)

Your thoughts?

2 comments on “Meow Mix event marketing”

1. Bettina said:
   

   a (assuming people are not that stupid) & c (otherwise)
   Definitely not b (you know how I feel about cats)

   
   28 August 2007 at 12:01 am
2. Zern said:
   

   Ha ha.

   Here’s a further thought I had on this today. Would I feel better about this campaign if the whole thing was centred around getting people to behave like lions in the wild, and it was organised by some wildlife charity?

   Yes.

   So what’s the difference? On one hand we have a company trying to sell more of their products for their shareholders. On the other, a charity to sell donations for a cause.

   Maybe I have a problem with blatant selling for the sake of profits only? Hmmm…

   
   30 August 2007 at 6:02 pm

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