eicolab: design thinking for business innovation

No boring bits

cornetto.jpg

The woman in front of me at the supermarket checkout today had a box of Tim Tam Cornetto ice creams. Across the box was the tagline “no boring bits”.

Since when was dessert or ice cream “boring”?

Is this like businesses everywhere loudly declaring they are “dedicated to customer service and quality”?

Ice cream… mmmmm…

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14 comments on “No boring bits”

  1. allan said:

    dude i think i’m losing my faith in ya. Lots of companies use advertising coz it works. It doesn’t really matter what they say mate. Think about it like this right … if, all ur life, u see advertisements for a certain type of vacuum cleaner (even if they’re shit), then u move out and setup your house. When u go to buy one, that brand will be in ur head. It will seem trusted. Do u know what I’m saying mate?

    That’s all advertising has to do man. It’s even better if it’s funny but like real life, the majority of ppl aren’t funny dude. It’s not good to say “why do companies say they’re dedicated to customer service yet it’s really crap”. That’s a crap statement mate. The reason why is coz everyone has a different experience. Some ppl would love a companies service and another will hate it.

  2. Steven Wilson said:

    Hey Allan…. u sure sound like a straw eat country mile cowboy to me!!! Give Zern and break….Go get in yr Ute, do a few donuts and get the hell outa texas…fee fi foe.

  3. allan said:

    Oh yea?!?! Cum say it to mi face big steve. I’ll crown ya. U won’t even know what hit ya mate.

    I take business seriusly and just cuz I’m from the country doesn’t mean I dunno business that well. Evryone thinks us country boys knows nuthing but I’ll show the world.

    U still wanna mess with mighty allan now stevey boy?

  4. Steven Wilson said:

    Bring it on you yellow belly corn eater….I could whoop your ass with one hand tied behind my back you…. lasso swinging red neck.

  5. allan said:

    I’ll take ya slick city ass and make it into a corn hamburger Wilson … where can I find ya so I can come past and shove some wheat up your cracker…

  6. Steven Wilson said:

    Allan….bet your bark is bigger than your bite you big sissy……bring it on brother……where are you located…….lets setup and time and date for an old fashion duke!

  7. allan said:

    You won’t be calling big al a sissy when your ass is where your head used to be mate. I’m cummin thru the big cities over the next month for the national bloody animal show so I’ll rearrange ur gaping pie hole then mate. Tell me which city and which supurb and I’ll pay ya a visit wilson. Ur gonna regret this u city punk.

  8. Steven Wilson said:

    Bring it on Allan.. when you are in Melbourne you can ride you animal freak show over to Carlton North…that’s where I am…one thing thougt, make sure you take a photo of yourself before you come…you might need it to remember what you face looked like once you sorry ass leaves :-0

  9. allan said:

    ur on Wilson. COnsider urself decked mate.

    wherezabouts in carlton north would u like ur face rearranged? tell me, cuz i’ll be there fair and square.

  10. Zern said:

    Oh dear, what have I started here? It’s ice cream guys!

    To respond to allan’s first comment: I don’t disagree at all with your points. The way advertising is at the moment is because it has been working. But how long will it continue to work?

    We live in a world where we don’t stop and question enough any more. We accept the messages we are bombarded with without question. We think we have a choice by ignoring it, but do we really? Consider the media’s portrayal of unrealistic body images and what that is doing to women’s self esteem. And I bet many women believe they can ignore the ads, but research has shown that those messages get through.

    Sure many people will have different takes on and experiences of a business’ customer service. My point is not about that, but rather how many companies say the bleeding boring obvious in their marketing, often without thinking or meaning any of it, and then worry about how they don’t stand out from their competition. If everyone mouths off the same cliches how can anyone stand out?

  11. allan said:

    i’m gonna create you a new bum hole Wilson. How large would ya like it?

  12. Steven Wilson said:

    How about as big as your head…then I can go and sit on you.

  13. allan said:

    right that’s it. what’s ur address wilson?

  14. Zern said:

    OK – that’s it boys. No more such comments please.

    Instead of swapping addresses for bum hole related activities, how about you send them to me and I will post you both some chocolate. Does that sound better?
    :)

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