Go the stock cube

I have never really understood the reason behind liquid stock. You know, the type you buy in 1 litre bricks from the supermarket.

Stock cubes are much easy to carry around, take up less room, and results in less waste (less packaging). Assuming both products essentially come from the same production line and contains more or less the same ingredients, why are we wasting all that energy shipping and storing water around the planet?

As a consumer, I am actually getting less usable product for my money by buying the liquid stock. Is this just another clever marketing ploy to sell less “stuff” for more money?

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