eicolab: design thinking for business innovation

Saving energy one search at a time

The ecoIron blog post Black Google inspired Blackle (ie Black Google).

The premise is interesting. In summary:
It takes less power (especially on CRTs) to display a predominantly black screen. Google, which has a predominantly white interface, is estimated to be running 550,000 hours daily worldwide. Making Google black could save 8.3 Megawatt-hours per day worldwide!

Check out the full details in the full post and the interesting comments and links.

The point of note is: Small steps on a global scale must and do make a difference.

And this applies equally to technical changes as it does to attitudinal/cultural changes. Think the world is becoming more greedy and selfish? Give some of your time away and do some volunteer work. Think business is only for the bastards? Do something nice for your employees today.

(Thanks Mia for the heads up)

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6 comments on “Saving energy one search at a time”

  1. Zern said:

    Ah… but is it legit? Could it be another money making trick?
    See this article in the Sydney Morning Herald

  2. Stilgherrian said:

    I’ve also written an analysis of this. Short answer: Blackle probably consumes more electricity as a front-end onto Google that I can save.

  3. Zern said:

    Good one Stil!!!

  4. Bobby said:

    http://www.Darkoogle.com does the same thing. But the only difference is their use of text. Darkoogle.com uses green text which is more easy for our eyes and reduce more eye strain.

  5. Jason said:

    This is in response to the recent posts on blackle which got under my skin a) because it isn’t really agreed on that it works and b) he’s actually making money from it, but it goes into his own pockets!!!

    Since it is is common knowledge that black pages in general don’t do anything productive, I would suggest regrowgle.com as an alternative.

    I know it’s not the answer to everything, but unlike blackle etc who are making money from uneducated searchers, regrowgle.com re-invests any profit back into environmental schemes in a bid to try and offset a small part of your web use.

  6. Zern said:

    Thanks for this Jason. regrowgle.com does make actual sense!

    Though I must admit I am unsure about this claim: “…each time we conduct a search on the internet, electricity is consumed…”. Given servers are running all the time, surely whether they are running a search or not makes no difference to their power consumption? Can anyone shed light on this?

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