eicolab: design thinking for business innovation

Words of wisdom … from a commercial

“When play comes first, learning comes naturally.” Playskool TV commercial.

Businesses cannot hope to begin to leverage the innate creativity and learning ability of their people if they continue to rigidly define work, training and R&D as separate, isolated silos.

If work feels like work most of the time, there is not enough play!

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Fast Thinking: How Innovation Works