A city that said no

“A city stripped of advertising. No Posters. No flyers. No ads on buses. No ads on trains. No Adshels, no 48-sheets, no nothing.” São Paulo is doing just that. “…a rare victory of the public interest over private, of order over disorder…” said writer Roberto Pompeu de Toledo.

Read the BusinessWeek article: São Paulo: The City That Said No To Advertising.

Is this part of the increasing backlash against advertising? Has the value of advertising diminished to the point of just being an annoyance, given the supersaturation?

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