Will spin fix it?

This is the obviously PR-powered splurge from the CEO of MGA Entertainment when questioned about the dubious nature of their Bratz dolls:

”Unfortunately, it is the polluted mind of some adults who ’see sex’ in everything. If you ask the kids [and we have] what do they think of Bratz, they will tell you they are beautiful, inspirational and multiethnic,” Larian said.“Bratz dolls show the society and the girls and their parents the positive messages of: ‘It’s O.K. to be multicultural and multiethnic in this world’ [and] ‘it’s O.K. to be able to express yourself and have self-confidence as a girl.’ “

Read Always an advocate?. Some great points to ponder therein especially if you work in PR.

2 comments

  1. Andrew Boyd said:

    It’s OK to make money. The incorrect circular argument is “if it makes money, it is OK”.

    Sometimes, it is not OK.

  2. Zern said:

    Indeed. Just because you can does not automatically mean you should.

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