eicolab: design thinking for business innovation

Like your drink spyked?

Another great post from Everyday Ethics:

Anheuser Busch, makers of alcoholic beverages like Budweiser, have launched a new product named Spykes.

I thought it was a bit tasteless(!) given the crimes around drink-spiking in bars and pubs. Was it intentional?

Other parallels come to mind:
Splatz – the baby capsule for parents with chic for brains.
Slasha – personal security for busy women.
PowerPurge – the detox solution for the fibre-deprived.

Read the whole post: “Spykes” stirs things up.

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