Anita Roddick on planning a career in business

Anything that we can do well, that we enjoy doing, and that there is a demand for, is worth taking seriously as a skill to develop.

Anita Roddick; when asked what advice she would give to a young person who was planning a business career: “…don’t even say the word ‘business.’ Bury it. … Talk about a livelihood you can create for yourself, an honourable livelihood that gives you freedom. … don’t think big, because that is the obsession with this bloody culture. It’s always got to be the biggest. Why don’t you just be the best or the most creative or the funniest or something?”

From Good Business by Mihaly Csikszentmihalyi, P173.

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