eicolab: design thinking for business innovation

ISO standard for meaningful business

The ISO 10002:2004 standard is a great set of guidelines for complaints handling. But where are the ISO guidelines for connecting with and celebrating play, happiness, fulfilment, meaning and contribution?

Come to think of it, how much of the ISO standards are there to mitigate “negative” scenarios and situations?

I found this draft standard for fun on the Internet, written by William Stewart. Perhaps this should be a worldwide open-source project where we can all contribute to a whole new set of standards for meaningful business.

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