What is the olfactory impact of your business on your customers?
I avoid candle and soap shops because I find them cloying and oppressive.
I personally don't have a shop - but I do try and wash at least once a day.
Does the content of your website or brochure smell fishy? If you sell houses (ok, homes), is there a way for you to make your correspondence smell of baked goods?
Do you have a good or bad smell experience you'd care to share?