originofbrands.jpgThe Origin of Brands: Discover the natural laws of product innovation and business survival. By Al and Laura Ries. ISBN 0-06-057014-8.

Categories, not product features, are what matters. Categories will always diverge. Create and own your category to win. Al and Laura draw an interesting parallel between brands and Darwin’s evolution of species. Definitely one to add to your library and refer to often.

Buy now from Amazon:
The Origin of Brands