The Big Moo - Stop trying to be perfect and start being remarkable. The group of 33 edited by Seth Godin. ISBN 1-59184-103-8. Loads of thought provokers in bite-sized chunks. My favourite takeaway is: what if my business had to rely on donations (like a radio station)? How would that change the way I do things?
Buy now from Amazon:
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable