eicolab: design thinking for business innovation

Evangelical fear

I had the dubious opportunity to be handed an evangelical booklet the other day. This was one of those comic-book-like affairs with nice black ink drawings. It is ironic to note that in this day where the media and advertising ram hysteria, fear and uncertainty down our collective throats 24/7, a religion still chooses to use overwhelming fear as the drawcard to their beliefs.

Opportunity: someone should start a new religion that is based on hope, love, self-determination; and a positive, empowering and unwavering belief in the future.

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