eicolab: design thinking for business innovation

Dream house, dream business

When buying your dream home, are you making design decisions based on what you want? Or the resell value of the house? It strikes me that many people sacrifice what they way in their dream home for fear of eroding the resell value. They live with something somewhat “impoverished”, but that may make them more money if they were to sell it in the future. A prudent economic decision for sure, but is it doing the best by yourself and your life? Similarly, many people fear designing their business to suit their lives and passions…

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