eicolab: design thinking for business innovation

It’s all perception

Despite the best efforts in drafting clear agreements and laws, an individual’s actions are ultimately governed by their perception of a situation, their prejudices, values and ethics. People will believe what they will, and they will rationalise their actions any way they see fit, even when these actions break the law. Without legal action or threats of physical harm, there is actually little you and I can do to change someone’s perceptions.

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