What is the olfactory impact of your business on your customers? I avoid candle and soap shops because I find them cloying and oppressive. I personally don’t have a shop - but I do try and wash at least once a day. Does the content of your website or brochure smell fishy? If you sell houses (ok, homes), is there a way for you to make your correspondence smell of baked goods? Do you have a good or bad smell experience you’d care to share?
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