eicolab: design thinking for business innovation

Flash bulbs in stadiums

Most of us knows flash bulbs don’t do diddly for your photos in a large venue like a stadium, right? But why do we still see flashes going off in stadiums at night? Lack of awareness? Force of habit? Blind belief? Too hard to turn off the flash? Is there something you are doing in your business right now that is akin to using flash bulbs in a stadium?

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