eicolab: design thinking for business innovation

The power of little things

Down at my local supermarket, I have noticed that when the “big” computer that runs the centralised checkout system does not know the price of an item, a tiny little handheld device is often consulted - and it would know the right price for the item. Is there an interesting parallel here between large and small businesses and what they know about the state of the market and their customers?

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