eicolab: design thinking for business innovation

Management empathy

When you are trying to solve a big challenge, nothing helps like getting all levels of management to truly feel the need for change.

Imagine what would happen if we made it a requirement for all CityRail management (and maybe even the minister for transport) to actually rely on the trains to get to and from work everyday!

(Yes I know, pigs will fly … oink!)

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