Packaging integrity

Integrity and respect for customers - every business would like to think they live and breath this truth.

A walk through my supermarket clearly indicates otherwise:

• “Lite” olive oil is still 100% fat.
• The reasonable serving size for fish fingers is NOT one finger.
• One and a half tablespoons of ice cream would only be half a serving for a lot of people.
• Did you know the tiniest tub of yogurt you can buy has actually 2 serves in it? Hands up those who carefully put the other serving aside for tomorrow!

But wait, there’s more:

• “Caring” telcos and their plethora of confusing deals and packages, caringly delivered via India in the midst of your family time.
• Dodgy debit card companies that try to lure you into debt in street corners, supermarket entrances, airport aisles, public toilets…
• “Friendly” banks without any phone numbers that actually connect you to someone who gives a damn.

But of course, the multi-million dollar advertising campaigns all say otherwise. And we continue to wonder why customers are cynical about advertising and the intentions of “big corporates”!

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