All looking the same

Thoughts during an ad break:

All car ads look the same.
All hair dye ads look the same.
The David Jones sale ad is exactly the same as a "cheap" Dodgy Brothers shout-at-the-punters affair. Except they had a woman doing the shouting.

I am now confused, just what is David Jones' value proposition again?

Cite
	Title:	All looking the same
	Author:	Liew, Zern
	Blog Title:	Thoughts at the intersection of Design, Business, Technology, and Applied Psychology
	Date:	24 September 2005
	URL:	https://eicolab.com.au/2005/all-looking-the-same.html