eicolab: design thinking for business innovation

All looking the same

Thoughts during an ad break:

All car ads look the same.
All hair dye ads look the same.
The David Jones sale ad is exactly the same as a “cheap” Dodgy Brothers shout-at-the-punters affair. Except they had a woman doing the shouting.

I am now confused, just what is David Jones’ value proposition again?

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