Saying “our objective is to make money” is contrary…
… to the Law of Causality by Jennifer Rice
“…making money is an effect of a primary cause, ie. selling something that people want.”
“Too many companies … are focused on the effect, not the cause. Their objectives are to be “the leading provider of xyz service” or to “generate x million by 2006″.”
“For companies to be loved by their customers, they must be loveable. And they must be loving.”
“…stop trying to be all things to all people, and be true to your own vision. Customers who are in alignment with that vision will be attracted to you.”
Your objective today - read this ENTIRE article!
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