eicolab: design thinking for business innovation

Changing rooms

The marketing department has the cool furniture, the bright colours on the walls. We are creative. Anything is possible. We think outside the square. We are pretty cool.

Operations and finance has the dull gray walls and the monochrome functional furniture. We are in control. Nothing is changing. All is well. We are in charge. We know absolutely what is happening next.

What if these two departments were to swap offices? What new thoughts and ideas could come about? What old perceptions could be challenged and debunked? Could this be a cheap way to refresh thinking in your organisation?

(Why is it that creativity and fun is allowed in the marketing department, but seldom anywhere else in a company?)

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