Copycatting not winning eyeballs

A recent Sydney Morning Herald article talked about how “viewers are turning off copycat television programs”. You know, all those look-alike, sound-alike programs. Driven not by creativity, but by the numbers game, as everyone scrambles to cash in quick on a hot concept.

Not surprisingly, the clones of the initially successful concept are failing to hold viewers’ interest. People have short attention spans. If something does not constantly delight, we will get bored and look elsewhere (especially when there is dubious substance and depth to begin with!)

Too many businesses out there work on the same copycatting principle. Chasing the numbers WILL NOT return sustainable success. It WILL NOT help you stand out.

Read the full article: Send in the Clones, 22 Mar 05, the Sydney Morning Herald

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