eicolab: design thinking for business innovation

10 years journey: 1998-2008. Consulting: Design thinking, Empathy, Systems thinking, and Logical thinking for business innovation and authenticity across Branding, Communications, Processes, and Systems. Simple tools can provide significant outcomes. Simple ASP-based web content management system for small business. Flash is bad. Small pieces loosely joined. The web is people interacting with each other. People matter; the technology less so. User experience has nothing to do with Flashy indulgences. Appropriate teachnology: Technology is not an end in itself, it must be useful and usable. Wordpress as a content management system. Applied Psychology. Business process must honour people. Business is personal. Markets are conversations. People want authenticity. Eicolab: Creative strategies for business innovation. Design (mutidisciplinary) and web work. Good design always works in context of its intended application. All constraints are good. A design outcome may not be tangible. Eidesign: Design is a service. Design is a tool to be leveraged for business outcomes. Workshops, speaking, seminars. Writing: Blog, articles, other books. Ownership through empowerment & knowledge transfer. Rich Lotus Domino websites; Domino as a content management system for large websites. Started MBA. Design thinking is critical to business innovation. Design thinking is creative problem solving. Business process & innovation work. ThinkFeral: Ideas, ethics & generosity in business. First book: Cubicle Commando; Innovation, intrapreneurs, & corporate realities. Vermillion: Humanising business practice.

1998-2008: 10 years of business practice.

1992-2008: 16 years of professional practice.